NEWS & INSIGHT

Let’s get one thing clear: AI isn’t coming. It’s already here. It’s writing copy, generating images, building websites, remixing data into “insights,” and powering a new wave of tools that make it easier than ever for anyone to create something that is good-enough.   But here’s the catch: good-enough isn’t necessarily good.   We’re entering… Continue reading Brand Strategists Are More Essential Than Ever in the Age of AI

Private-equity investors have long excelled at financial engineering, cost discipline and bolt-on acquisitions. Yet as deal multiples stay high and exit windows narrow, one lever still delivers outsized returns at relatively modest cost: brand. McKinsey estimates that intangibles now account for more than half of global enterprise value; within that, brand equity is the most… Continue reading Brands as Multipliers: How Strategic Brand Building Boosts Enterprise Value