Challenge
BBS Law, a reputable legal firm with offices nationwide, had built a strong reputation for excellence in commercial and property law. As the firm looked to accelerate growth and attract private equity backing, we first worked with them to reshape their brand, marketing, and web strategy.
The goal was to maintain their credibility while presenting a scalable, forward-looking identity that would appeal directly to investors. This included refining their visual and verbal brand, positioning them as a full-service national firm, and building a digital presence that conveyed market relevance, operational sophistication, and a clear growth story.
Following the successful investment, we supported BBS Law further by developing a mergers and acquisitions brand strategy. This ensured that as the firm integrated new practices, its identity and communications stayed unified, consistent, and strategically aligned with its growth ambitions.
Real Results
Our partnership with Full Send has been instrumental in two pivotal phases of our growth. First, they helped us refine our brand, marketing, and web strategy to appeal to private equity investors, creating a digital and strategic presence that reflected both our heritage and our ambition. Following the successful investment, Full Send guided us through the brand merger process, ensuring that as we integrated new practices, our identity and communications remained unified, credible, and growth-focused. This wasn’t just about a website or marketing materials; it was about creating a platform and a strategy that supported our evolution into a full-service, national firm.
Avi Barr - Partner
Website Design & Build
The design and development of BBS Law's updated website went beyond being just a portal. Full Send approached this project with a focus on creating a visually engaging, user-friendly platform that effectively communicated the firm's core values and services.
Clean lines, modern typography, and a sophisticated colour palette were used to create a visually appealing and cohesive look and high-quality imagery and graphics were incorporated to enhance the user experience.
The website's content and structure were optimised for search engines to improve visibility and drive organic traffic. Keywords relevant to BBS Law's services and target audience were strategically integrated into the content, meta tags, and URLs to enhance the website's search engine ranking.
Search & Answer Engine Optimisation
Full Send has developed BBS Law's digital presence through strategic search and answer engine optimisation, elevating numerous keywords from lower rankings to prominent positions on pages 1-2 of Google. This targeted approach has significantly increased organic website traffic, while our pioneering work in answer engine optimisation has established BBS Law's visibility across platforms such as ChatGPT, Claude, and Google AI Overviews, creating valuable new channels for client acquisition.
Our comprehensive strategy aims to reach BBS Law's ideal clientele of commercial entities and high-net-worth individuals seeking partner-led legal expertise. By optimising content that addresses the specific legal concerns and search patterns of this discerning audience across both traditional and AI search ecosystems, we've created multiple touch points that reinforce BBS Law's reputation for excellence in legal services.
Mergers & Acquisitions Brand Strategy
The brand development project for BBS Law focused on capturing the essence of the firm's partner-led approach, attention to detail, bespoke services, and commitment to fostering long-term client relationships. This was reflected in a comprehensive rebranding initiative that included a refreshed website design, imagery, and tone of voice that aligned with the firm's refined brand strategy.
We created a fresh and modern visual identity for BBS Law that was both distinct and memorable. The new imagery style was created to position the firm as a modern and sophisticated player in the legal industry, while the tone of voice was carefully crafted to complement the brand's overall aesthetic and positioning in the market.
Marketing Collateral Support
Full Send was responsible for creating various marketing collateral items, including a brand book, stationery, and internal office IDs, which played a crucial role in establishing a consistent and professional brand image for BBS Law. Each item was meticulously designed and implemented to align with the brand's visual identity and messaging. This aided in creating a strong and unified brand presence, both internally and externally.
LinkedIn Management
In managing BBS Law's social media presence, we incorporate various strategies to engage and inform the audience. One of these strategies involves designing engaging graphics to highlight reviews, events, and insights. We create visually appealing graphics that effectively showcase positive client reviews, upcoming events, and valuable legal insights.
Our team works closely with BBS Law to ensure that the graphics align with the firm's branding guidelines and messaging. Through these efforts, we help BBS Law establish a strong social media presence, enhance their online reputation, and engage with their target audience effectively.
Media Buying
We have extensive media buying capabilities that allow us to leverage targeted out-of-home advertising. This approach involves strategically placing advertisements in high-traffic areas where the target audience is likely to see them, such as billboards, bus stops, and train stations. By leveraging targeted out-of-home advertising, we helped BBS Law to increase their visibility and build brand awareness among their target audience in a cost-effective and impactful manner.
