BBS LAW
CHALLENGE
BBS Law, a reputable legal firm with offices in Manchester and London, has a long-standing reputation for its exceptional expertise in commercial and property law. As the firm experienced rapid growth and expanded its team to nearly 70 professionals, it became crucial to overhaul its brand and digital presence to reflect its evolving ethos and establish a cohesive image. The challenge for BBS Law was to undergo a comprehensive brand and website transformation.
With the firm integrating several acquired practices, it was essential to develop a fresh and unified brand strategy that communicated its tailored approach and expertise in commercial and property law. Additionally, creating an engaging and user-friendly digital platform was crucial to enhance the firm's online presence and attract a wider client base.
RESULTS
BRAND AWARENESS
+25% KEYWORDS GROWTH
ONLINE TRAFFIC
+60% VISIBILITY IMPROVEMENT
ONLINE ENQUIRIES
+15% INCREASE IN LEADS
TESTIMONIAL
Our partnership with Full Send has been a cornerstone in this pivotal phase of our firm's evolution. The Full Send team not only understood our vision but amplified it through their innovative digital strategies. Their expertise in branding and web development has been instrumental in capturing the essence of our values and services. This is more than a new website; it's a digital embodiment of our growth and our future direction as a firm. Working with Full Send was not just about enhancing our digital footprint; it was about creating a platform that resonates with our commitment to providing exceptional legal services.
AVI BARR PARTNER
MARKETING STRATEGY
The marketing strategy implemented for BBS Law's brand and digital transformation focused on effectively communicating the firm's tailored approach and expertise in commercial and property law, while also attracting a wider client base and strengthening partner relationships. The strategy encompassed several key components that were rolled out across website development, search engine optimisation, social media and out-of-home advertising.
BRAND DEVELOPMENT
The brand development project for BBS Law focused on capturing the essence of the firm's partner-led approach, attention to detail, bespoke services, and commitment to fostering long-term client relationships. This was reflected in a comprehensive rebranding initiative that included a refreshed website design, imagery, and tone of voice that aligned with the firm's refined brand strategy.
We created a fresh and modern visual identity for BBS Law that was both distinct and memorable. The new imagery style was created to position the firm as a modern and sophisticated player in the legal industry, while the tone of voice was carefully crafted to complement the brand's overall aesthetic and positioning in the market.
GRAPHIC DESIGN
Full Send was responsible for creating various brand collateral items, including a brand book, stationery, and internal office IDs, which played a crucial role in establishing a consistent and professional brand image for BBS Law. Each item was meticulously designed and implemented to align with the brand's visual identity and messaging. This aided in creating a strong and unified brand presence, both internally and externally.
WEBSITE DESIGN & DEVELOPMENT
The design and development of BBS Law's updated website went beyond being just a portal. Full Send approached this project with a focus on creating a visually engaging, user-friendly platform that effectively communicated the firm's core values and services.
Clean lines, modern typography, and a sophisticated colour palette were used to create a visually appealing and cohesive look and high-quality imagery and graphics were incorporated to enhance the user experience.
The website's content and structure were optimised for search engines to improve visibility and drive organic traffic. Keywords relevant to BBS Law's services and target audience were strategically integrated into the content, meta tags, and URLs to enhance the website's search engine ranking.
ORGANIC SOCIAL MEDIA MANAGEMENT
In managing BBS Law's social media presence, we incorporate various strategies to engage and inform the audience. One of these strategies involves designing engaging graphics to highlight reviews, events, and insights. We create visually appealing graphics that effectively showcase positive client reviews, upcoming events, and valuable legal insights.
Our team works closely with BBS Law to ensure that the graphics align with the firm's branding guidelines and messaging. Through these efforts, we help BBS Law establish a strong social media presence, enhance their online reputation, and engage with their target audience effectively.
MEDIA BUYING
We have extensive media buying capabilities that allow us to leverage targeted out-of-home advertising. This approach involves strategically placing advertisements in high-traffic areas where the target audience is likely to see them, such as billboards, bus stops, and train stations. By leveraging targeted out-of-home advertising, we helped BBS Law to increase their visibility and build brand awareness among their target audience in a cost-effective and impactful manner.
