NEWS & INSIGHT
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Blackberry’s Fall from Grace: A Marketing Perspective
From corporate icon to cautionary tale, BlackBerry’s journey through the smartphone era offers fascinating insights into how brand identity can become both a blessing and a curse. Let’s explore how this tech giant’s marketing evolution ultimately contributed to its transformation from a smartphone leader to a cybersecurity company. The Rise to Power In 2009,… Continue reading Blackberry’s Fall from Grace: A Marketing Perspective
The Timeless Gallop: How Ferrari’s Prancing Horse Became a Global Icon
In the pantheon of automotive excellence, Ferrari stands as a colossus, not just for its engineering prowess or its storied victories on the race track but also for its instantly recognisable emblem: the prancing horse. As we celebrate a century since this emblem was first envisioned, it’s fascinating to explore how a simple symbol evolved… Continue reading The Timeless Gallop: How Ferrari’s Prancing Horse Became a Global Icon