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The Overlooked Asset: How Brand Shapes Value in Mid-Market M&A

A perspective from Full Send on the role of brand in the acquisition, integration, and sale of UK professional services firms. Written for PE investors and firm leadership teams preparing to transact. 2026 is shaping up to be the year UK mid-market M&A comes back. Professional services is one of the hottest sectors, with buy-and-build… Continue reading The Overlooked Asset: How Brand Shapes Value in Mid-Market M&A

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2 mins read
Brand
Digital

Website Credibility: Why Buyers No Longer Trust Outdated Sites, Even If the Firm Behind Them Is Strong

Let’s get one thing clear: AI isn’t coming. It’s already here. It’s writing copy, generating images, building websites, remixing data into “insights,” and powering a new wave of tools that…

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4 mins read

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