VIS
CHALLENGE
VIS, a leading construction site monitoring company, approached Full Send with the goal of enhancing their online brand visibility. VIS recognised the need to strategically target their core customer base online but required assistance in deploying an effective digital marketing strategy.
The primary challenge was to organically elevate VIS's online presence and ensure their security products were prominently visible and highly ranked on search engines. Additionally, VIS sought to enhance their brand image on social media platforms, particularly LinkedIn, to drive traffic to their website and generate leads more effectively.
This project exemplifies how a well-rounded digital marketing strategy, combining technical SEO, strategic social media marketing, and high-quality visual content, can transform an organisation's online presence. For VIS, collaborating with Full Send was a pivotal step towards establishing themselves as the go-to experts in construction site monitoring, leading to sustainable growth and an enhanced digital footprint.
RESULTS
AI TRAFFIC
+23% AI VISIBILITY GENERATED
BRAND AWARENESS
+300% KEYWORDS GROWTH
ONLINE ENQUIRIES
+50% INCREASE IN LEADS
TESTIMONIAL
Partnering with Full Send has been a game-changer for VIS. Their holistic approach to our digital marketing needs has transformed our online visibility. Full Send not only met our expectations but delivered a comprehensive strategy that has driven traffic and leads. We now enjoy a stronger digital presence that truly reflects our position as a leading construction site monitoring company.
DAMON ATKINSON MANAGING DIRECTOR
SEARCH ENGINE & AI OPTIMISATION
Full Send conducted comprehensive keyword research to identify high-value keywords related to VIS's security products and industry. The focus was on keywords that had the potential to rank higher than competitors, ensuring VIS's offerings were easily findable by their target audience.
We optimised VIS's website's content, meta tags, and images for targeted keywords and executed a robust backlink strategy to increase domain authority, driving up the rankings on search engine results pages (SERPs).
In addition to traditional SEO, Full Send is pioneering optimisation strategies for emerging AI search engines including ChatGPT, Claude, and Google AI Overviews. By structuring VIS's security content to align with AI search algorithms and query patterns, we've successfully achieved visibility for the brand across these innovative platforms. This forward-thinking approach has generated a new stream of highly qualified traffic, as users first encounter VIS's security expertise within AI search results and then click through to the website for more detailed information. The focused nature of these AI-driven visits has proven particularly valuable, with users arriving on the site already primed with relevant brand information and showing stronger engagement metrics.
ORGANIC SOCIAL MEDIA MANAGEMENT
A content plan was crafted to align with the SEO efforts and position VIS as an industry leader on LinkedIn. Full Send developed engaging brand graphics and persuasive copy to showcase VIS's expertise, highlight their products, and provide valuable industry insights, significantly improving brand visibility and website traffic. Through regular posting, targeted content, and engagement activities, VIS's LinkedIn presence enhanced interactions and brand recall.
PHOTOGRAPHY
To ensure consistency and professionalism across all online platforms, Full Send art-directed a specialised photo and video shoot. The content was designed to reflect the high standards and the technological sophistication of VIS's security solutions.
The visual content was strategically utilised across VIS's website and LinkedIn profile, enhancing the brand's visual identity and creating a cohesive and appealing online presence that accurately reflected the quality of VIS's services.
