ONLINE POUND STORE
CHALLENGE
Online Pound Store approached Full Send with the challenge of creating an updated brand image that could be effectively implemented across various marketing channels. Their goal was to drive sales and enhance the overall customer experience on their online store.
Full Send developed a refreshed brand image for Online Pound Store that aligns with their value proposition and could be seamlessly integrated into their marketing strategies.
RESULTS
ONLINE TRAFFIC
+60% VISIBILITY IMPROVEMENT
SOCIAL MEDIA SALES
10/1 RETURN ON INVESTMENT
EMAIL MARKETING SALES
30/1 RETURN ON INVESTMENT
BRAND DEVELOPMENT
Full Send took Online Pound Store's existing penguin icon and meticulously redefined it to ensure optimal visibility and clarity on digital screens. By modernising the icon's design, we aimed to enhance brand recognition and adaptability across various online platforms. Pairing the updated penguin icon with a bold and contemporary font for the brand name elevated the overall logo's impact.
The vibrant hot pink background not only provided a striking visual contrast but also symbolised Online Pound Store's commitment to standing out in the market and offering a diverse range of products distinct from competitors. This new logo encapsulates the brand's ethos of uniqueness and boldness, reinforcing their mission to be a standout player in the industry.
ORGANIC SOCIAL MEDIA MANAGEMENT
We plan a comprehensive content strategy and design engaging graphic assets for Online Pound Store's social media accounts, including Instagram and Facebook. With their wide range of products, we understand the importance of tailoring content to resonate with their diverse audience. Our team meticulously curates a content plan that aligns with the brand's values and objectives while highlighting the unique offerings.
We create bold graphic assets that adhere to the visual style established during the brand development process. These assets effectively capture the attention of the target audience and maintain consistency in brand messaging, ultimately driving engagement and promoting product awareness across social media platforms.
SOCIAL MEDIA ADVERTISING
We plan, strategise, and implement highly effective advertising campaigns across Instagram and Facebook for Online Pound Store's diverse product ranges. Our team meticulously analyses market trends, target audience behaviour, and competitor insights to develop data-driven strategies that maximise campaign success. By leveraging advanced targeting techniques and creative ad formats, we craft compelling campaigns that resonate with the target audience and drive measurable results.
Through strategic optimisation and continuous monitoring, we ensure the campaigns are delivering a strong return on investment (ROI). As a result of our expertise, Full Send has achieved a 10/1 ROI for Online Pound Store, generating substantial revenue and driving overall business growth.
EMAIL MARKETING
We seamlessly synchronise the advertising strategies across email marketing campaigns for Online Pound Store, creating a consistent and impactful flow of revenue. We incorporate the brand's messaging and offers into targeted email campaigns that align with the overall marketing strategy and customer journey. Our team leverages customer segmentation, personalised content, and strategic email automation to maximise engagement and conversion rates.
Through testing and analysis, we optimise email campaigns for performance and continuously improve upon key metrics. As a result, Full Send has achieved a return on investment (ROI) of 30/1, showcasing the effectiveness of our email marketing strategies in generating substantial revenue for Online Pound Store.