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FEATURED CASE STUDY

Kiasu Group approached us with a significant challenge - the development of four new websites alongside the implementation of a refreshed company branding system. The main hurdle was to align the separate entities within Kiasu Group under one cohesive branding scheme. Our task was to create a visually appealing yet practical system that would effectively communicate the company's services and resonate with their internal teams. Each website needed to showcase the distinctiveness of the individual companies within Kiasu Group while maintaining a consistent overall branding.

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MIACTIVE

CHALLENGE

Miactive approached Full Send with a significant challenge - the launch of a brand new health and fitness app.

They sought a comprehensive consumer marketing strategy and brand development that would effectively roll out across various channels, including social media and email campaigns.

RESULTS

APP DOWNLOADS

+10K POST LAUNCH

SOCIAL MEDIA TRAFFIC

+1M REACH

BRAND AWARENESS

+50% VISIBILITY IMPROVEMENT

TESTIMONIAL

From the outset, our journey with Full Send to launch the MIACTIVE app has been nothing short of spectacular. Faced with the ambition of rolling out a new health and fitness platform, we required a partner that could not only comprehend our vision but also bring it to life with a compelling marketing strategy and brand development. Full Send exceeded those needs, crafting a vibrant identity that perfectly communicates our essence and sets us apart in a crowded market. Our collaboration with Full Send has been instrumental in our success, guiding us through the complexities of a digital launch with ease and professionalism.

MICHAEL ITALIANO FOUNDER

STRATEGY

MARKETING STRATEGY

Full Send developed a robust marketing strategy to highlight the expertise of the app's founder and coaches. The strategy aimed to emphasise how using Miactive would enable users to learn from fitness experts and improve their overall well-being. By positioning Miactive as a platform for personalised fitness guidance and expert-led programmes, the marketing strategy aimed to attract health-conscious individuals who were seeking effective workout solutions.

Miactive Marketing Strategy
CREATIVE

BRAND DEVELOPMENT

As part of the branding process, Full Send advised on a distinct and memorable name for the app - Miactive. The name cleverly combined the founder's initials with the word "active," encapsulating the essence of the app's offerings. Additionally, Full Send developed a compelling brand slogan, value proposition, and manifesto to effectively communicate the unique benefits of Miactive. A vibrant gradient colour palette, accompanied by a bold typography scheme and recognisable visual assets, was designed to ensure consistency in visual communication across marketing collateral. The evolving brand identity was crafted to create recognition and resonate with the brand's target audience.

Miactive Brand Development
Miactive Brand Development
Miactive Brand Development
DIGITAL

ORGANIC SOCIAL MEDIA MANAGEMENT

Full Send devised a social media strategy for Miactive, encompassing various platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn. A comprehensive content plan was implemented, showcasing the app's expertise through informative and engaging copywriting, as well as visually appealing videos. By sharing valuable fitness tips, workout routines, success stories, and motivational content, the organic social media strategy aimed to build brand awareness, foster engagement, and attract a dedicated community of health enthusiasts.

Miactive Social Media
Miactive Social Media
Miactive Social Media
DIGITAL

EMAIL MARKETING

Utilising first-party data, Full Send implemented an effective email marketing strategy to drive targeted marketing campaigns. These campaigns focused on encouraging users to download the Miactive app, leveraging personalised messages and tailored content to engage with potential users. By regularly sharing updates on new features, exclusive offers, and customised workout plans, the email marketing strategy aimed to nurture leads and convert them into active app users.