BABIKIN
CHALLENGE
Babikin approached Full Send to develop a comprehensive brand identity for their innovative organic children's bedding line. As a nascent brand specialising in hand-designed, organic bedding for children, Babikin required a complete brand development strategy that would effectively communicate their core values and market positioning.
Babikin's primary objective was to launch a brand that stood out in the competitive children's bedding market, highlighting their commitment to organic materials, hand-designed craftsmanship, and child-friendly aesthetics. Full Send was tasked with transforming Babikin's vision into a cohesive, marketable brand that would appeal to conscious parents seeking high-quality, environmentally-friendly children's bedding.
BRAND STRATEGY
To develop Babikin's brand strategy, Full Send initiated an immersive collaborative process through brand strategy workshops. We worked closely with the Babikin founders to deeply understand their vision, conducting in-depth discussions that explored their passion for organic, hand-designed children's bedding. Through these strategic sessions, we defined the brand's target audience of conscious, design-aware parents who prioritise sustainable, high-quality products for their children.
We identified Babikin's unique selling propositions, including their commitment to organic materials and their hand-painted designs. This foundational research was critical in establishing a clear market positioning that would authentically represent the brand's core values and differentiate Babikin in the competitive children's bedding market.
BRAND DEVELOPMENT
After establishing the brand strategy, Full Send crafted Babikin's visual identity with meticulous attention to detail. We developed a logo using a lowercase rounded typeface that perfectly captured the brand's essence—simultaneously playful and premium.
The design transformed the 'A' into a subtle bed icon, creating a clever visual representation of the brand's core product. This rounded typeface was strategically selected for its versatility, ensuring legibility across various applications from tiny product tags to large storefront signage. Complementing the logo, we curated a sophisticated colour palette featuring organic green and ivory, which not only highlighted the brand's commitment to organic cotton but also reinforced the premium positioning of Babikin's high-end children's bedding collection.
WEBSITE DESIGN & DEVELOPMENT
Full Send approached the Babikin e-commerce website design with a mobile-first strategy, prioritising user experience from the outset. Through comprehensive research into mobile shopping behaviours, we developed an intuitive interface that immediately communicates Babikin's brand essence and product offering.
The design was crafted to enable potential customers to effortlessly navigate and understand the brand within seconds of landing on the site. Performance was a critical focus, with the development team optimising loading times to create a seamless, swift browsing experience. The result was a responsive, user-friendly website that not only showcased Babikin's premium organic bedding range but also provided a frictionless path from product discovery to purchase, ensuring the digital experience matched the brand's high-quality positioning.
